CATEGORY 

Interim CFO ​

​

CHALLENGE 

An international furniture wholesaler, operating across Australia and Indonesia, and selling into Europe, Asia, and South America, required experienced financial and operational leadership after an accelerated startup phase. ​

​

SOLUTION 

Provided Interim CFO and strategic leadership to:

• Develop a strategic plan and implement a 13-week dynamic forecast model. 

• Reconstruct accounting function, related party loan accounts, equity structure. 

• Establish new Australian and Asian accounting systems. 

• Negotiate contracts with international manufacturers, sourcing and sales agents. 

• Resolve commercial disputes and review legal arrangements. 

• Establish HR frameworks and improve quoting and approval systems. 

• Transition accounting operations to Indonesian finance staff and bookkeeping function. 

​

IMPACT ​​

• Strengthened financial governance and transparency across international operations. 

• Positioned the business for scalable international growth. 

• Transitioned from Interim CFO role to ongoing Non-Executive oversight and advisory function. 

​

WHY IT MATTERS 

Structured financial and operational leadership created a robust platform for international expansion while protecting founder vision.