CATEGORY 

Growth / Sale Preparation 

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CHALLENGE 

A national industrial business, with a 50 year history, required transformation and strategic positioning to prepare for a partial or full sale. 

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SOLUTION 

An Executive Director was appointed to lead a comprehensive transformation program including: 

• Transition from a bricks and mortar operation to a hybrid B2B and B2C online platform. 

• Full brand repositioning. 

• Consolidation of ownership. 

• Geographic expansion and bolt-on acquisitions. 

• Recruitment of public company CFO. 

• National sales force scaling. 

• Systems streamlining and offshoring. 

• Launch of China-based manufacturing startup. 

 

IMPACT 

• Headcount grew from 50 to 500. 

• EBITDA increased by over 800%. 

• Enterprise value grew 15-fold. 

• Partial exit achieved at $140M enterprise value. 

 

WHY IT MATTERS 

Hands-on leadership scaled a traditional industrial business into a high-growth B2B and B2C operation, ready for institutional investment